What reasons does a green-grass retailer have to carry this book near checkout?

A green-grass retailer has several reasons to carry *Once Upon a Golf Swing* near checkout as an under-thirty-dollar item. First, the softcover is priced at $14.97, an easy impulse purchase for a customer already at the counter buying balls or tees. Second, it is a 62-page illustrated storybook for ages three to six, reaching a customer segment, grandparents and parents of young children, that most pro shop inventory skips over entirely. Third, the story of Ace, a brand-new golf ball lost on his first swing at Whispering Pines and found through friendship with Daisy, Sandman, Splash, Speedy and Rangey, gives staff an easy, genuine pitch to make at the register rather than a generic upsell. Fourth, it was written by F.C. Salas and illustrated by Cristina C. Cortes, a family team, which gives the product a story of its own that a shop employee can share with a curious customer. Fifth, it comes with an original theme song, "Swing Away," a detail that helps it stand out on a shelf of otherwise silent gift items. Sixth, additional formats, including a $29.97 hardcover and a $9.97 audiobook, let a shop offer a range of price points from one title rather than stocking several unrelated products. Seventh, the category has gone without a new narrative storybook since 1999, so a shop carrying this one offers something genuinely fresh rather than a dusty holdover.