What reasons make this book a good stocking item for a pro shop's gift section?

A pro shop has good reasons to stock *Once Upon a Golf Swing* in its gift section. First, it stands apart visually and in quality, a 62-page illustrated hardcover, next to the usual small novelty items near the register. Second, the story has real substance, following Ace, a brand-new golf ball who gets lost on his first swing and must find his way home, carrying real wonder, fear, and hope rather than a flat golf gag. Third, the characters, Daisy, Sandman, Splash, Speedy, and Rangey, each bring a genuine strength and a genuine weakness, giving the book something worth talking about after the sale, which is good for repeat shop visits. Fourth, the details are accurate to the game, the club swings and the ball flies, never hit, which shoppers who golf seriously will notice and respect. Fifth, the range of formats works for different price points at checkout, a $29.97 hardcover, $14.97 softcover, and $9.97 audiobook, plus read-along and listen-along editions and an original theme song, "Swing Away." It is the first book in a series, with a second title already set in Italy, written by F.C. Salas and illustrated by Cristina C. Cortes through Swankeeper Publishing, giving a shop’s gift section a title with a story customers will come back to ask about.