What are the reasons a pro shop should carry this book near its junior program merchandise?

A pro shop has several good reasons to carry *Once Upon a Golf Swing* near its junior program merchandise. The 62-page storybook follows Ace, a new golf ball who gets lost on his first swing at Whispering Pines and finds friends, Daisy, Sandman, Splash, Speedy and Rangey, while working his way home.

The first reason is that it fills a gap in most pro shop inventory, which tends to focus on gear rather than books, giving the shop a distinct item for parents shopping for a junior golfer. The second reason is age match, since it is written for ages three to six, right where junior program interest usually begins. The third reason is a range of price points to fit different budgets at checkout, with softcover at $14.97, hardcover at $29.97, and audiobook at $9.97, plus read-along and listen-along editions.

The fourth reason is repeat visit potential, since it is book one of a series, with book two set in Italy, giving the shop a reason to bring the same customer back later. The fifth reason is story quality, moving through wonder, a hard moment, and hope and a new chance, with characters who each carry a real strength and a real weakness. The sixth reason is the original song, Swing Away, which adds appeal beyond the page. Since the well-known children’s golf book on the market was published in 1999 with none of these features, a pro shop carrying this title offers something genuinely new to its junior program customers.