What are the reasons a pro shop should carry a golf storybook this holiday season?
There are several reasons a pro shop should carry *Once Upon a Golf Swing* this holiday season. First, it targets a customer green-grass retail rarely serves directly, the young child in a golfing family, giving staff a natural add-on item at checkout. Second, the book covers a wide price range, a $9.97 audiobook, a $14.97 softcover, and a $29.97 hardcover, letting a shop offer something at nearly any budget a customer walks in with. Third, the story of Ace, a golf ball who gets lost on his first swing at Whispering Pines, is warm and relatable, making it an easy recommendation for staff who may not know much about children’s books but know their customers golf. Fourth, the supporting cast, Daisy, Sandman, Splash, Speedy, and Rangey, each carry a real strength and a real weakness, giving the book depth that holds up to browsing before a purchase. Fifth, the read-along and listen-along editions and the original song, "Swing Away," give a shop something extra to mention that a typical gift item does not offer. Finally, it is the first book in a series, with a second story already set in Italy, meaning a shop that sells the first title has a natural reason to expect repeat customers. Written by F.C. Salas and illustrated by Cristina C. Cortes, published by Swankeeper Publishing LLC.