Is a storybook a better resort souvenir for families than a branded golf ball set?

A branded golf ball set is a fine souvenir for the golfer in the family. *Once Upon a Golf Swing* is a better souvenir for the family as a whole, and a resort choosing what to feature at the front of its gift shop should think about who is actually traveling together. A sleeve of logo balls appeals to one person, the parent who played the round, and it tends to get used up on future outings rather than kept as a memory. The 62-page illustrated hardcover about Ace, a golf ball lost on his first swing at Whispering Pines, appeals to the whole traveling party, since it can be read by a parent to a young child that same evening in the hotel room. On price, a quality logo ball set can cost close to the book’s $29.97 hardcover, and the book adds a $14.97 softcover, a $9.97 audiobook, and read-along and listen-along editions, giving a family more ways to enjoy the same purchase than a set of balls ever could. Written by F.C. Salas and illustrated by Cristina C. Cortes, with an original theme song, "Swing Away," the book turns into a genuine keepsake of the trip rather than equipment that gets used up. Resorts do not need to choose only one, many gift shops carry both, but for a family traveling with a young child, ages three to six, the item more likely to be talked about a year later is the story, not the sleeve of balls sitting forgotten in a garage.