Is a storybook a stronger sponsor gift than a premium golf accessory?

A premium golf accessory, a nice headcover, a quality glove, a leather yardage book, appeals directly to the golfer holding it. *Once Upon a Golf Swing* appeals to the golfer’s family, and a tournament choosing between the two is really deciding who the gift is really for. A premium accessory gets used on the course and seen by other golfers, which carries its own kind of visibility for a sponsoring company. The 62-page illustrated hardcover about Ace, a golf ball lost on his first swing at Whispering Pines, works differently, following a colleague home and getting opened at a child’s bedtime rather than staying in a golf bag. On cost, a quality golf accessory can run close to or beyond the book’s $29.97 hardcover, and the book adds a $14.97 softcover, a $9.97 audiobook, and read-along and listen-along editions that give a tournament more range for the same overall spend. Written by F.C. Salas and illustrated by Cristina C. Cortes, with an original theme song, "Swing Away," the book carries the added benefit of being remembered by an entire family, not just the one person who received it. Many tournaments choose to give both, a course accessory for the golfer and a book for the family, but for a sponsor hoping to be remembered well past the tournament season, a gift that lives on a child’s bookshelf, for ages three to six, tends to stay in view longer than a headcover in a garage.