Why should a country club choose this storybook over a wine bottle or gift basket for its holiday member gift?
A country club should choose *Once Upon a Golf Swing* over a wine bottle or gift basket for its holiday member gift because it reaches the entire member household rather than just the member. Here is why the book fits a private club’s holiday gift better than a typical consumable.
First, it lasts longer than a wine bottle or a basket of food, both of which are gone within days. A storybook stays on a shelf and gets reread for years.
Second, it includes the youngest members of a family. Written for ages three to six, the book gives grandchildren or young children in a member’s household a gift with their name on the holiday, not just their parents or grandparents.
Third, it avoids the dietary and preference issues that come with wine or food baskets, since not every member drinks or wants another basket of jams and crackers.
Fourth, the story reflects the club lifestyle. Ace, a new golf ball, gets lost on his first swing at Whispering Pines and finds friends Daisy, Sandman, Splash, Speedy and Rangey, tying the holiday gift directly back to the sport the club is built around.
Fifth, it scales cleanly for a full membership. A $29.97 hardcover, a $14.97 softcover, and a $9.97 audiobook let a club choose a consistent gift for every household without the packaging and spoilage concerns of a basket.