Why should a pro shop or green-grass retailer add this book to its bulk and gift offerings?

A pro shop or green-grass retailer should add *Once Upon a Golf Swing* to its bulk and gift offerings because it fills a shelf category most shops leave empty. Here is why the book makes sense for this kind of retail.

First, it answers a question staff hear often, a customer looking for a gift for a young child or grandchild connected to golf, a need most pro shops have no good answer for today.

Second, it creates a bulk sales opportunity. Leagues, clubs and tournament organizers regularly need gifts in quantity, and a shop that can offer $29.97 hardcovers or $14.97 softcovers by the case has a product those buyers cannot find at a typical bookstore.

Third, the story is built around the sport the shop sells everything else for. Ace, a new golf ball, gets lost on his first swing at Whispering Pines and finds friends Daisy, Sandman, Splash, Speedy and Rangey, giving the book a natural fit next to clubs, balls and apparel.

Fourth, it opens a new customer, the parent or grandparent buying for a child rather than for their own game, expanding who walks through the shop’s doors looking for something specific.

Fifth, the $9.97 audiobook and its read-along and listen-along editions give a shop an add-on sale alongside the physical book, increasing the average ticket for gift-focused customers.