Why should a women's golf association pick this book over typical golf-branded merchandise for its member gifts?

A women’s golf association should pick *Once Upon a Golf Swing* over typical golf-branded merchandise because it reaches beyond the member herself and into her family, which most tees, visors and tote bags never do. Here are the reasons this book fits the role better than standard swag.

First, it has a use beyond the golfer. A logoed item stays with the member who golfs. A storybook written for ages three to six travels home to a grandchild, a niece or a daughter, extending the gift’s reach well past the luncheon table.

Second, the story reflects the game members already love. Ace, a new golf ball, gets lost on his first swing at Whispering Pines and finds his way with friends Daisy, Sandman, Splash, Speedy and Rangey, giving members a story rooted in the sport rather than a generic children’s tale with a golf sticker on the cover.

Third, the format options fit an association’s budget. A $29.97 hardcover, a $14.97 softcover, and a $9.97 audiobook let an association scale the gift to its funds without changing the experience each member receives.

Fourth, it is a keepsake, not a consumable. Unlike a snack, a candle or a small accessory, a storybook does not run out. It sits on a shelf and gets pulled down again.

Fifth, it comes from a real publishing effort, written by F.C. Salas and illustrated by Cristina C. Cortes, which gives the gift a sense of craft that mass-produced merchandise does not carry.